Dublin, Ireland

Digital Marketing Strategy

when 23 August 2020 - 29 August 2020
language English
duration 1 week
credits 5 EC
fee EUR 1100

Dublin is one of the biggest digital business capitals of the world, also referred to as the Silicon Valley of Europe. With companies such as Google, Facebook, PayPal, eBay, LinkedIn, Twitter, Yahoo and Airbnb having their European headquarters here, Dublin offers plenty of opportunities to learn from the very best in digital marketing.

ABC Academy’s Dublin Business School combines business education with practical experience from the real business world. You’ll be learning from guest speakers and experts in digital marketing, who have worked in/with top companies. You’ll visit some of the world’s most successful companies to experience how they deal with the fast-changing contemporary markets. And you will tackle a challenge every entrepreneur has to face in order to grow their business – develop a viable digital marketing strategy using all the most effective contemporary channels and digital business models.

The strategy you create with the help of our expert mentors can be used in your own (future) enterprise or help you make your next successful step into the existing business world. The course also includes networking events for you to connect with fellow students and other participants – and start building your business future right in the heart of the European digital business capital.

Course leader

Prof. Dr. Carsten Bartsch studied Business Administration in Saarbruecken, Midland and Washington (D.C.) and completed his Ph.D. in Marketing in 2001 at HHL – Leipzig Graduate School of Management. He currently serves as Vice-President, Director of Busine

Target group

Open to both students and entry to mid-level professionals that wish to gain new digital marketing skills and learn more about the digital marketing strategy. In order to join, you have to be at least 18 years old.

Course aim

Course aim is to develop digital marketing strategy on a company of your own choice with the help of our mentors, guest speakers and professor who are all experts in digital marketing field.

Credits info

5 EC
The ABC Business Academy is authorized to organize the course accredited at the HDBW, and meets all the requirements of an academically recognized subject of the Bachelor’s and Master’s Degree.
The HDBW – Hochschule der Bayerischen Wirtschaft is a private, state-approved university for applied sciences with a focus on business and technology, based in Munich as well as in study centers in Bamberg and Traunstein. In close cooperation with Bavarian and international companies, HDBW offers business-oriented Bachelor and Master’s Degree programs.

In order to transfer credits, each participant’s home university has to confirm the course and the participant has to pay for the credit transfer. We encourage the students to contact their study abroad office in advance to learn about the possibilities of transferring the credits.
1 additional ECTS point can be received for writing an additional research paper on the topic you agree with the professor.

Fee info

EUR 1100: Accommodation
Welcome package
Course materials
Networking events
Seminars and corporate visits
Certificate of completion
24/7 assistance from our coordinators
Exclusive access to our Alumni network, possibility to become part of our team
Excursion through Dublin