4 September 2020
Product Management for Digital Business
Product Manager is besides modern software engineering and sales one of the most sought after positions by digital businesses such as Swisscom, Google, Avrios and Leonteq.
This summer school elective will help you to acquire sound knowledge to manage products for digital business models in the areas of productization, promotion & roll-out as well as feedback & education to land a job at the intersection of business, technology and design.
Course leader
Manuel Hartmann
Target group
The JoSSIS Summer School is aimed at Bachelor and Master-level students in the field of Information Science and other related academic fields.
Course aim
Knowledge
Acquiring sound knowledge to manage products for digital business models in the areas of productization, promotion & roll-out as well as feedback & education
Skills
Analysis of digital products on how to gain market insights, analyze business cases, drive product & portfolio strategy, deliver on product development and support sales
Competencies
Application of knowledge and skills in independently conceived digital business products and concepts, their planning as well as concrete implementation and lessons learnt from the developed materials. Independent further development of the own competence by means of suitable training methods.
Fee info
EUR 0: We are OPEN to all interested students, but please note that FHGR and UNIZD students receive first priority for JoSSIS enrollment. All other applicants are admitted on a first-come, first-served basis, subject to seat availability!