Digital Business Innovation & Social Media

online course

The course aims to explore business innovation in the context of digital economies, discussing how changes in Information and Communication Technology are affecting the way organisations do businesses, e.g. the way new business models, products and services emerge.

From this broad perspective, the course focuses particularly on exploring the role of social media in organisations, understanding their relevance for communication, collaboration, innovation and marketing within and across the boundaries of companies.

The course explores the current state of art of digital infrastructures, platforms and technologies and the future development forecast for this subject domain.

Course leader

Magda Hercheui

Target group

Bachelor's level

Fee info

EUR 687: Exchange students: No Fee

Freemovers, EU/EEA: 687 EUR

Freemovers, NON-EU/EEA: 1579 EUR

Books, course materials, social programme, and housing are not included in the fee.

Scholarships

No scholarships available