14 August 2020
Design à la Carte
Design à la carte
Rethinking menu design
Berlin has countless restaurants serving international food. Imagine a new restaurant opens, and you are in charge of the design including the conception of the menu.
How do you help your client to visualize their food other than showing photos of the plates? How can you help your customers to be somewhere else without using stereotypes? How are you going to use a second language or script? Is your menu a classic print booklet, app for smartphones, or even both?
We will go out on a research trip first, and dive into Berlin's multicultural cuisine scene to sketch, take pictures and interview restaurant owners and analyze the situation. Afterwards we are going to develop a narrative for a chosen restaurant and transform it into a design concept. We'll figure out the design of a functional and inspiring menu design. Finally, we want to produce the digital and / or analogue menu using Adobe Creative Suite and Figma for functioning and realistic prototyping.
Sylvain Mazas was born in 1980 in the French Alps. While studying illustration in France, he moves to Germany for an Erasmus exchange semester at the Kunsthochschule Berlin Weissensee. Falling in love with both the city and the school he decides to stay i
EUR 750: Schedule: Each course lasts two to three weeks
Between 15th of June and 15th of August
One-Time application fee: 100€
Early-Bird booking until 15th of January to save 100€
Fee per course: 750 €
For 2 courses: 1.390 €
For 3 courses: 1.990 €
BI and BAU Global students: 600 € per course
Participants per course: 5-18
Application Deadline: May, 1st 2020