3 July 2020
Global Marketing: Thinking Global, Acting Local
This module aims to enable students to critically analyse globalisation in relation to the ever-changing and dynamic global marketing environment, and the challenges for a global marketing firm.
The module will provide students with an opportunity to study how global marketing efforts can be both a challenge and rewarding experience and, at the same time, generate critical conditions in the international environment.
Dr Giulia Sirigu
This module aims to:
To develop confidence in understanding and communicating complex ideas.
To develop skills in research, collaborative learning and producing and delivering presentations.
To introduce students to the concepts of global marketing and international marketing environment in the light of new global and local dynamics.
Credits are equivalent to 2.5 ECTS
GBP 0: Module must be taken as part of a Week 1-3 or Week 1-6 International Summer School programme, so no individual module prices are available.