Liverpool, United Kingdom

Global Marketing: Thinking Global, Acting Local

when 15 June 2020 - 3 July 2020
language English
duration 3 weeks
credits 5 EC

This module aims to enable students to critically analyse globalisation in relation to the ever-changing and dynamic global marketing environment, and the challenges for a global marketing firm.

The module will provide students with an opportunity to study how global marketing efforts can be both a challenge and rewarding experience and, at the same time, generate critical conditions in the international environment.

Course leader

Dr Giulia Sirigu

Course aim

This module aims to:

 To develop confidence in understanding and communicating complex ideas.

 To develop skills in research, collaborative learning and producing and delivering presentations.

 To introduce students to the concepts of global marketing and international marketing environment in the light of new global and local dynamics.

Credits info

5 EC
Credits are equivalent to 2.5 ECTS

Fee info

GBP 0: Module must be taken as part of a Week 1-3 or Week 1-6 International Summer School programme, so no individual module prices are available.