24 July 2020
Bringing Business Strategy to Life
This module introduces students to certain key theories in strategic development and its application. Students will be asked to discuss a number of case studies using the theoretical framework and gain the skills of applying the principles of strategic management to real business.
Transferrable skills students can acquire include problem-solving, research and critique of strategic development.
Course leader
Pam Chen
Course aim
This module aims to:
Develop confidence in understanding and communicating complex ideas.
Develop skills in research, collaborative learning and writing effective commentary on their opinions and view on a topic.
Introduce students to the concepts and theories of business strategy.
Credits info
5 EC
Credits are equivalent to 2.5 ECTS
Fee info
GBP 0: Module must be taken as part of a Week 4-6 or Week 1-6 International Summer School programme, so no individual module prices are available.