Brand Management and Product Innovation by Design

The purpose of the course is to:

Provide an overview of brand management and new product development theories and principles
Introduce students to design thinking—the concept and process—and its use in action
Demonstrate how multiple aspects of marketing (e.g. branding, product development, packaging, retailing, marketing communications/social media and experiential marketing programs) are woven together in contemporary practice.
Illustrate the implications of marketing strategy on consumer response (e.g. engagement, loyalty)

Course leader

Sarah Wilner

Target group

Master's level

Fee info

EUR 687: Exchange students: No Fee

Freemovers, EU/EEA: 687 EUR

Freemovers, NON-EU/EEA: 1717 EUR

Books, course materials, social programme, and housing are not included in the fee.

Scholarships

No scholarships available.

Register for this course
on course website