16 July 2021
Place-Making in Tourism, Real Estate, Urban Policy and Retailonline course
Places are geographical spaces with the meanings which we attach to them. These spaces and meanings are important for our life: the places we live in, where we consume and where we travel to. Places at different scales are also resources for businesses in various fields.
The course will help students to understand the importance of places and place-making, to critically reflect on different place-making approaches, and to equip them with related knowledge and skills.
The course covers the theoretical foundations and practical applications of place-making and place marketing. Different concepts of place and place-making are introduced, and practices of branding and destination management presented. The participants will discuss places as tourism destinations, as real estate developments and as spaces of consumption (retail) and public life. Our discussions will include cultural, geographical and commercial aspects as well as practical strategies for the planning and management of places.
EUR 343: Exchange students: No Fee
Freemovers, EU/EEA: 343 EUR
Freemovers, NON-EU/EEA: 730 EUR
Books, course materials, social programme, and housing are not included in the fee.
No scholarships available.