London, United Kingdom

Entrepreneurship: Theory and Practice

online course
when 26 July 2021 - 13 August 2021
language English
duration 3 weeks
credits 7.5 EC
fee GBP 2165

This module is designed for students who wish to develop the skills and techniques to develop and test a new business idea.

It covers methods for analysing, specifying, designing and launching new ventures, along with strategies for the assessment of business opportunities and techniques for effective business planning in order to secure the necessary resources (including finance). The module introduces frameworks to assess and to mitigate key risks to new ventures, including those relating to personnel, markets and technologies. It draws on case studies that illustrate the challenges of creating high potential enterprises, but will also explicitly focus on the testing and validation of new venture concepts generated by students.

Course leader

Fiona Reid

Target group

This is a level one module (equivalent to first year undergraduate). No prior subject knowledge is required to study this module but students are expected to have a keen interest in the subject area.

Course aim

Upon successful completion of this module, students will:

Have gained first-hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture
Understand strategies to confirm customer needs and test market demand
Be able to define and test critical business model uncertainties
Understand key principles that underpin financial forecasting.

Credits info

7.5 EC
7.5 ECTS, 4 US, 15 UCL

Fee info

GBP 2165: There is a built-in tuition fee discount for students who study for 6 weeks (2 modules).
GBP : Accommodation close to campus in central London is offered.