Barcelona, Spain

E-marketing for Tourism

online course
when 12 July 2021 - 30 July 2021
language English
duration 3 weeks
credits 6 EC
fee EUR 850

Due to the COVID-19 pandemic, this course will be taught virtually in 2021, with the resources and experience gained from the previous year.

With the changing tendencies within the Internet and digital technology use, we need to reconsider how marketing in the tourism and service sector should be done nowadays. Digital technologies give us unlimited ways to improve effectiveness, promote services, or build a strong brand on a limited budget.
We will analyze how companies working in the tourism sector integrate digital marketing and social media while building their integrated marketing communication plan during this summer course. We will also examine how these strategies help them gain consumer trust. We will comprehend what it takes to implement a digital transformation from a strategic and a practical perspective within the company's marketing plan. Additionally, we will experiment with creating and delivering engaging content for several platforms and measuring the company's efforts' success.

Course leader

Anna Zinenko
Universitat Autònoma de Barcelona/ Autonomous University of Barcelona (UAB)

Target group

The UAB Barcelona Summer School is open to standing local and international undergraduates and graduates students. International students who have been accomplished the first year of their undergraduate or at least the 50% of their first year credits at their home university could also be enroled at the programme. A working knowledge of the language instruction is highly recommended.

Course aim

The course is practical oriented. It reviews theoretical materials based on Case studies and hands-on practical exercises. By the end of this course, students will learn the main and updated aspects of digital marketing, its tools, and techniques, by following leading service companies.

Fee info

EUR 850: The course fee for international and national students (non-UAB students) is € 850 but those who register before April 30 will get 20% discount.

Scholarships

No but there is 20% discount on the tuition fee if prospective students register before April 30th.

Register for this course
on course website