Paris, France

Innovation & Creativity

online course
when 17 May 2021 - 26 June 2021
language English
duration 6 weeks
credits 6 EC
fee EUR 1260

Discover and learn how to apply in a company, tools, and methods to create a sustainable innovation as well as design your own sustainable innovation from target user definition to launch campaign preparation. Develop your creative potential to innovate!
By the end of the course, you will be able to use creative process to conceive innovation and create an innovation project.

The program:

Week 1: Define target customer
You will learn about innovation life cycle, consumer adoption of innovation, user centered innovation as well as persona method…

Week 2: Define consumer need
You will work on design thinking, societal trends, creativity development

Week 3: Generate Ideas
You will boost your creativity and discover, ideation, innovation brainstorming, creative techniques …

Week 4: Detect external Ideas
You will study innovation scooting, value of an innovation, open innovation (startups, partner companies, universities and consumer), intellectual property

Week 5: Develop Innovation
You will deepen the following subject : Innovation and technology management, innovation development process, new product development

Week 6: Launch innovation
You will be taught how to plan a communication and innovation launch campaign

Throughout the course, students will develop an innovation project from definition of target consumer to the creation of a prototype as well as the preparation of a launch campaign construction of an innovation.

Course leader

Dr. Sadik-Rozsnyai is an associated professor of ESSCA, School of Management and Head of ESSCA Online Campus. She worked for nearly 15 years at a major European carmaker company, in the field of innovation and integrate her experience in her courses.

Target group

This course is created for students who aim to master responsible innovation development principles thanks to tools and who wish to develop their creative potential to innovate. Regardless of the type of company in which they desire to work for, they will be able to generate innovation ideas and support its creation and launch. They will be able to contribute to building a more responsible world through sustainable innovations which are meaningful for consumers.

Course aim

Learning objectives
- Apply current theories and concepts of sustainable innovation management.
- Carry out an innovation project.
- Develop creative potential.

Credits info

6 EC
6 ECTS or 3 American credits or 12 CATS.
You can combine this course with one of all our summer online courses and try to obtain 12 ECTS credits, 6 American credits or 24 CATS.

Fee info

EUR 1260: 15% Early bird discount for early applicants, Code: EOC2021