Prague, Czech Republic

Doing Business in Asia

when 26 July 2021 - 6 August 2021
language English
duration 2 weeks
credits 5 EC
fee EUR 800

This course is designed to provide an overview of various aspects of doing business in China, South Korea and Japan. The course is broadly divided into three parts. The first part of the course is defining international business. The second parts deals with business context and business management. These two parts provide the overview the macro environment economies of China, South Korea and Japan, including the economy and culture that affect business and management practices in each country. The third part emphasizes on the practical aspects of doing business in China, South Korea and Japan- business opportunities and challenges facing foreign companies and business and management practices. Additionally, the course seeks to equip students with necessary managerial skills to deal successfully with the specific challenges of Asian business environments through simulation exercises and cases as well as interactive discussions.

During the lectures, students are expected to actively participate by responding to questions and by sharing their perspectives on the topics or cases discussed in class. Case studies based on teaching cases or newspaper/magazine articles (eBay, Google, Mattel, GM, McDonald's etc in China; Fujitsu, Wal-Mart, BASF etc in South Korea; Wendy's, Carrefour, Schindler etc in Japan; ) are used to train students to critically understand business and management practices in the region.

Course leader

Sergei Shaposhnikov has after 10 years spent in Asia an extensive experience of conducting research and consulting projects for Russian and international companies (mostly Asian companies) and non-commercial organisations.

Target group

Young professionals and university students with intermediary level of English

Course aim

Acquired skills:
identify the characteristics of successful business in Asian countries
develop a “business sense” in the solution of practical business problems in Asian settings
obtain an understanding of local markets in Asia
get a sense of adaptability and cultural understanding in Asia


Schedule
Day 1 International business and management.
Day 2 Society and cultural values in business- China, South Korea and Japan.
Day 3 Doing business in China: basis economic history and a current economic situation; leadership and management style; human resource management practices; personal relationships and business; negotiation process; marketing
Day 4 Doing business in China: challenges and solutions for doing business; key drivers and motivators of local partners; practical steps and logic to establish business presence (entering the market; establishing the presence; business opportunities; taxation; transportation; negotiation etc.), local and international logistics. Cases - eBay, Google, Mattel, GM, McDonald's.
Day 5 Doing business in South Korea: basis economic history and a current economic situation; leadership and management style; human resource management practices; personal relationships and business; negotiation process; marketing;
Day 6 Doing business in South Korea: challenges and solutions for doing business; key drivers and motivators of local partners; practical steps and logic to establish business presence (entering the market; establishing the presence; business opportunities; taxation; transportation; negotiation etc.), local and international logistics. Cases - Fujitsu, Wal-Mart, BASF.
Day 7 Doing business in Japan: basis economic history and a current economic situation; leadership and management style; human resource management practices; personal relationships and business; negotiation process; marketing
Day 8 Doing business in Japan: challenges and solutions for doing business; key drivers and motivators of local partners; practical steps and logic to establish business presence (entering the market; establishing the presence; business opportunities; taxation; transportation; negotiation etc.), local and international logistics. Cases - Wendy's, Carrefour, Schindler.
Day 9 General overview of doing business in Southeast Asia
Day 10 General overview of doing business in Southeast Asia. The final group presentations

Credits info

5 EC
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 800: Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2021, there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

In addition, we have adopted a COVID-19 Cancellation fee - in case the course will be cancelled without an online alternative or the Summer school program will not be happening/possible due to the lasting Coronavirus restrictions in your country or in the Czech Republic, we will be refunding all course fee back so the cancellation fee is 0EUR.
EUR 182: Accommodation fee for a 13-night stay at Botic Student House starts at 14 EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeing, parties etc.

Register for this course
on course website