10 July 2014
Summer School in Protocol and Diplomacy
This four-day course has been specifically designed for those who wish to be introduced to or expand their knowledge of protocol, diplomacy or cross cultural communication. Furthermore, it will be the perfect base for those who intend to continue onto a year-long programme such as a postgraduate or master’s degree in this increasingly important field.
Programme Outline
07 July 2014
Participants will be introduced to the history and principles of protocol, in order to master the most common rules and procedures. Protocol is essential for conducting smooth relations in public life and official ceremonies. In the afternoon session, a general overview of the issues protocol officers may face when working in intercultural settings.
Basic Rules of Protocol | 09.30h - 11.00h
-Differences between Protocol, Etiquette and Ceremonial
-The Protocol Manual
-Rules and Tradition of the Placement of Flags
Diplomatic Protocol | 11.15h - 12.45h
-International Relations and Diplomacy
-Diplomatic Treaties
-Diplomats and Diplomatic Missions: Embassies, High Commissions and Consulates
International Protocol | 14.00h - 17.15h
-The influence of culture in the practice of protocol
-Importance of Rank and Status
-High- and Low-Context Cultures
-Strategic Dos and Don’ts
08 July 2014
Presentation of the EU institutional relations from a Public Affairs consultancy perspective and the lecture on the media relations.
Public Affairs and Negotiations in Brussels | 09.30h - 11.00h
-Understanding EU Institutional relations: Public Affairs Consultancy Perspective
-Advocacy in Europe: The Importance of the EU lobbying. Why? Who? How?
-Cabinet DN Case Study and consultancy Approach
Introduction to Corporate Diplomacy | 11.15h - 12.45h
-Use of diplomacy in the world of business
Working with the Media | 14.00h - 17.15h
-How to manage the media
-Press at your event
-Status of the press
09 July 2014
A visit to the European Parliament is programmed for the morning session. In the afternoon participants will learn the main techniques for the organisation of events where food and drinks are to be served.
Visit to the European Parliament | morning session
Protocol at the Table | 14.00h - 17.15h
-Room and Table Set-up for Conferences and Banquets
-The Application of Protocol Rules
-Schools of Table Etiquette
10 July 2014
During the morning session, participants will visit the NATO headquarters. In the afternoon the focus will be on gaining practical skills necessary for an effective conduct of official events.
Visit to NATO | 9.30h - 12.45h
High Level Events Organisation | 14.00h - 17.15h
-Norms of International and State Protocol
-Techniques for hosting High Level Delegations
Our Experts
ISPD only works with experienced specialists. Amongst our lecturers for ISPD Summer School, we are pleased to include:
-Thomas Sladko, Deputy Chief of Protocol to the Austrian Chancellery
-Ines Pires, ISPD Founder, Soft Diplomacy Skills Specialist and Protocol expert
-Jacques de Baenst, former Head of Protocol of the European Commission
-Luis Ritto, former EU Ambassador to the Holy See, FAO and Order of Malta
-Paul Heath, Broadcast Media and Communication Specialist
-Timme Bertolt Dossing, Cabinet DN Founding Partner
The programme will start on Monday at 09.00h and will finish on Thursday at 17.30h, and will be conducted in English at our Brussels venue.
To register please contact the Front Office for more information and the registration form. The number of participants is limited to a maximum of 27 for all intensive courses. The registration form can be found at our website: www.ispdnetwork.org
Contact:
ISPD, sprl
Rue de Pascale 16 Brussels 1040
Tel. +32 (0) 2 830 1222 | frontoffice@ispdnetwork.org
Web: www.ispdnetwork.org
Facebook: https://www.facebook.com/ispdbrussels
Twitter: https://twitter.com/ISPDbrussels
Blog: http://ispdnews.wordpress.com
Course leader
Ines Pires, ISPD Founder, Soft Diplomacy Skills Specialist and Protocol Expert
Target group
• Public officials
• Embassy personnel
• European Union officials
• International organisations staff
• University students in the fields of politics,
international relations and communication/public
relations
• Expatriates
• Corporate managers
• Journalists
• Interpreters
• Hospitality and customer service managers
• VIP and guest managers
• Event organisers and public relations
representatives
Course aim
This four-day course has been specifically designed for those who wish to be introduced to or expand their knowledge of protocol, diplomacy or cross cultural communication. Furthermore, it will be the perfect base for those who intend to continue onto a year-long programme such as a postgraduate or master’s degree in this increasingly important field.
Fee info
EUR 1275: The tuition fee for this course is €1275.