Tampere, Finland

Experience Nature Tourism Product Development and Gastronomy

The course is conducted in cooperation with TAMK students and a local partner company.

Contents:

- principles of experience economy
- method of experience product development: Experience Pyramid
- tourism enterprise analysis
- preparing typical Finnish cuisine
- Finnish culture and history

Recommended reading:

Joseph Pine & James Gilmore, 1999: The Experience Economy: Work is Theatre & Every Business a Stage: Goods and Services Are No Longer Enough
LEO Finland (www.leofinland.fi): Experience Pyramid
Tarssanen, Sanna (ed.) 2009, Handbook for Experience Stagers

Target group

BA/MA students

Course aim

After completing the course the student is able to:

- understand the principles of experience economy, and the Experience Pyramid method of developing an experience product
- be familiar with characteristics of Finnish nature and experience tourism and gastronomy
- conduct a tourism enterprise analysis

Credits info

5 EC
ECTS

Fee info

EUR 1250: Tuition fee, including teaching and course materials. Accommodation and free-time activities are covered as well.