Entrepreneurship: Theory and Practice

online course

This module is designed for students who wish to develop the skills and techniques to develop and test a new business idea.

It covers methods for analysing, specifying, designing and launching new ventures, along with strategies for the assessment of business opportunities and techniques for effective business planning in order to secure the necessary resources (including finance). The module introduces frameworks to assess and to mitigate key risks to new ventures, including those relating to personnel, markets and technologies. It draws on case studies that illustrate the challenges of creating high potential enterprises, but will also explicitly focus on the testing and validation of new venture concepts generated by students.

Course leader

Fiona Reid

Target group

This is a level one module (equivalent to first year undergraduate). No prior subject knowledge is required for this module, but students are expected to have a keen interest in entrepreneurship and the creation of new business ventures.

Course aim

By the end of this module, students will:

Have gained first-hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture;

Understand strategies to confirm customer needs and test market demand;

Be able to define and test critical business model uncertainties;

Understand key principles that underpin financial forecasting.

Credits info

7.5 EC
7.5 ECTS / 4 US / 15 UCL

Fee info

GBP 2165: Students joining us for six weeks (two modules) will receive a tuition fee discount.