Prague, Czech Republic

Entrepreneurship & New Venture Creation

when 26 July 2021 - 6 August 2021
language English
duration 2 weeks
credits 5 EC
fee EUR 800

There are many reasons why someone decides to start their own business – they may be a born entrepreneur their head swimming with business ideas or they may need to start a business as the only way to have an income. There are many aspects to starting a business from coming up with ideas, evaluating them, planning a business start-up, launching and then running a business. You often have to deal with lack of finance, perhaps insufficient experience and many other issues. You have to decide how to design your product, how to differentiate your business from competitors, and how to hire and manage staff. Whether you’re thinking of starting a business or you’re studying business at a university, you will surely find this course highly useful and practical.

There are many aspects to starting a business from coming up with ideas, evaluating them, planning a business start-up, launching and then running a business. This course gives a comprehensive overview of all of these and dives deeper into the following aspects:

Analysing a Sector
Types of Business Models
Screening Opportunities
Getting Clients
Business Plans
Financing a Business
Exit Plans / Harvesting
Getting From Idea To Launch
Entrepreneurial Challenges

Course leader

Gillian Pritchett

Highly experienced teacher and marketing manager. During her business career she worked for several international companies in both middle and top management positions. She also has substantial experience as university lecturer.

Target group

Young professionals and university students with intermediary level of English

Course aim

Instead of going back to standard case studies from Microsoft and GE, this course looks at various small businesses in large and small markets in order to uncover the fundamentals that every entrepreneur or small business owner needs to know.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures.


Day 1 - Entrepreneurship
◦ Being an entrepreneur
◦ Are entrepreneurs born? Can they be made?
◦ Types of entrepreneurs
◦ Characteristics of successful entrepreneurs
◦ Why people start a business
◦ Pathways to business (from scratch, acquisition, ffanchise, family business)
◦ Being an intrapreneur
◦ How would you define entrepreneurship?
◦ How would make someone into an entrepreneur?

Day 2 - Ideation
◦ Where do ideas come from?
◦ Hobbies – Interests
◦ Gaps in the market
◦ Ideas from other markets
◦ Trends
◦ Clients
◦ Where would you get ideas from?
◦ What trends are there in xyz sectors? – what business opportunities could this create?

Day 3 - Opportunities
◦ Creating – Shaping - Recognising - Seizing
◦ Ananou/Filion book

Day 4 - Analysing a sector
◦ Finding the information
◦ Porters
◦ Trends
◦ SWOT analysis
◦ Do a PESTEL analysis of a sector
◦ Cycling sector CzR
◦ Jewelry sector CzR
◦ Porters analysis
◦ Someone who didn’t analyse
◦ Someone who did analyse
◦ Zatisi (Fresh & Tasty)
◦ Dara Bags

Day 5 - Business models
◦ How will your business idea make money
◦ Sustainable & scaleable
◦ Aulet – Disciplined entrepreneurship
◦ Business Model Generator

Day 6 - Screening opportunities
◦ Is the idea unique, relevant, profitable, and sustainable
◦ Who wants it
◦ Is it sustainable
◦ Is it scaleable
◦ How much $$ to start
◦ Time to break even
◦ Ananou/Filion book
◦ What criteria would you use and why?
◦ Analyse an idea – develop a short questionnaire – then go out and ask people
◦ Financial analysis – based on data in a case study
◦ How did you screen opportunities?

Day 7 - Getting clients
◦ Value proposition
◦ Identify target clients
◦ Profile target clients
◦ Segmenting a market
◦ Create a beachead
◦ Aulet – Disciplined entrepreneurship
◦ Business Model Generator
◦ Value Proposition

Day 8 - Business plans
◦ Options
◦ Do you really need one
◦ Components of a biz plan
◦ Ananou/Filion book
◦ Develop the marketing plan section of a BP

Day 9 - Financing a business
◦ Love money
◦ Using credit cards

Day 10 - Entrepreneurial challenges
◦ Unique entrepreneurial challenges faced by start-ups in high-technology sectors –infotech, biotech and cleantech.

Getting from idea to launch:
◦ Have a road map
◦ Name
◦ Premises
◦ Approvals
◦ Website
◦ Staff
◦ Support

Credits info

5 EC
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 800: Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2020, there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

Online Alternative - we are fully prepared for an online version of the courses if the restrictions will still take place and your physical presence in Prague will not be possible. If this scenario will occur we will be refunding 200EUR as a discount for the online version of the courses.

In addition, we have adopted a COVID-19 Cancellation fee - in case the course will be cancelled without an online alternative or the Summer school program will not be happening/possible due to the lasting Coronavirus restrictions in your country or in the Czech Republic, we will be refunding all course fee back so the cancellation fee is 0EUR.
EUR 182: Accommodation fee for a 13night stay at Botic Student House starts at 14 EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeing, parties etc.

Register for this course
on course website