Marketing Intelligence

Learn about Marketing Intelligence this Summer at Prague College! This class introduces students to the marketing research process. This unit explores buyer behaviour and how this is influenced by a range of factors and situations.

Course leader

Gillian Pritchett

Target group

Students of any age from high school onwards, working professionals, mature students, prospective university entrants

Course aim

By the end of the class, students will be able to understand buyer behaviour and the purchase decision-making process, use marketing research techniques, assess market size and future demand and measure customer satisfaction.

Credits info

Prague College HND Business students may take this class for credit: please contact the finance office for a quote

Fee info

CZK 8000: Invoice on registration for 8000 CZK or equivalent in local currency