Digital Marketing Strategy

This course enables students to develop a basic digital marketing strategy for a company and understand how to use key tools such as search engine advertisements, social media campaigns, content marketing etc.
The course time is split into approx. 50% of lectures & discussions and 50% individual and group exercises, reviews of corporate websites and the use of Analytics/Adwords tools.
we plan to offer this class in a hybrid format: online or on campus

Course leader

Please contact us for more details: summer@audencia.com

Target group

undergraduate/ graduate students.

Course aim

Upon completion of the module the students should be able to:
Define goals and target groups of a digital marketing strategy
Know the advantages and disadvantages of the most important digital marketing and CRM tools
Apply digital marketing tools and CRM through hands-on experience

Credits info

4 EC
4 ECTS - 2 US

Fee info

EUR 500: 50 euros application fees for all students
EUR 50: 500 EUROS/module for free movers

Scholarships

n/a