Porto, Portugal

Marketing Trends

when 16 July 2018 - 28 July 2018
language English
duration 2 weeks
credits 4 EC
fee EUR 900

The course provides a foundation of knowledge on the latest marketing trends. Current changes resulting from globalization and the integration of digital technologies into everyday life, allowed us to identify a different set of lines of thought and actions taken by consumers and organizations in their attempts to survive and adapt to this new environment. We will base our teaching methods in case studies and role play. Managers from relevant companies will be invited to interact with students.

Target group

Students and recent graduates at undergraduate and graduate level of all areas | Fluency in English | No Portuguese language knowledge is required | More than 18 years old

Course aim

The objective is to develop and inspire students with the skills for the understanding of the direction that marketing is taking and the ability to be able to effectively respond to these developments, being economic, social, technological, environmental and cultural.

Credits info

4 EC
Applicants can obtain 4 ECTS, provided if they attended all sessions and have obtained approval within all the assessment elements (may include previous assignments).

Fee info

EUR 900: Fees:
Programme with accomodation: (Early bird € 850), (Regular € 900)
Programme without accomodation:(Early bird € 750), (Regular €800)
Students from Partner Institutions have a 10% discount.
Fees include: materials, social activities and coffee breaks in the morning.
Fees do not include: travel costs, meals and insurance.
Refunds and Cancelation: Cancelations before the 15th of June can be made at no cost.

Accomodation:
Accomodation includes 13 nights + breakfast between July 15 to 27 (check out on the 28th) in a shared room (2 students) and is limited to availability – rooms will be assigned in a first come first served basis. Individual accomodation has a plus of 200€ per student. The dorm is placed downtown, at a 15 minutes bus distance from the University.
EUR 850: Fees:
Programme with accomodation: (Early bird € 850), (Regular € 900)
Programme without accomodation:(Early bird € 750), (Regular €800)
Students from Partner Institutions have a 10% discount.
Fees include: materials, social activities and coffee breaks in the morning.
Fees do not include: travel costs, meals and insurance.
Refunds and Cancelation: Cancelations before the 15th of June can be made at no cost.

Accomodation:
Accomodation includes 13 nights + breakfast between July 15 to 27 (check out on the 28th) in a shared room (2 students) and is limited to availability – rooms will be assigned in a first come first served basis. Individual accomodation has a plus of 200€ per student. The dorm is placed downtown, at a 15 minutes bus distance from the University.