Applying Circular Economy in Product Innovation

About

This one-week hands-on summer course, offered jointly by Dutch and Finnish circular design experts, will challenge your assumptions and will equip you with the tools to navigate the intersection of profitability and circularity!

This course is driven by both Dutch and Finnish circular design experts, that challenges assumptions and equips you with the tools to navigate the intersection of profitability and circularity!

With a growing demand on sustainable solutions as a result of international efforts to reduce climate change, we see that product innovation too is in transition. We have to challenge preconceived notions, where circular design was viewed as inherently more expensive than conventional approaches to product innovation. Not anymore. E.g. Finnish researchers, being at the forefront of this shift, have pioneered extensive research showcasing how circular business models can be not just sustainable but surprisingly more profitable. Join us in this hands-on course, as we explore what this new approach can do when applied to practice. Discover how businesses can thrive by adopting innovative models that prioritize sustainability without compromising the bottom line.

Course leader

Jens Gijbels MBI

Course aim

Learning Goals

After successful completion of this course, you:

Are able to explain the economic value of circular economy;
Are able to explore potential changes for product innovation;
Have applied effective circular economy models to an actual product;
Have given recommendations to improve a specific product and make it more circular.

Fee info