Brand and Product Development in Luxury

About

To develop open mindedness This course provides a structured approach to branding and innovation by understanding and implementing the different stages of new product development. From the emergence of the idea through consumer insights research, creative techniques, and concept crafting to its marketing mix deployment in a luxury and sustainable context

Target group

Courses are open to Undergraduate and Graduate students providing that applicants have the pre-requisites specified in the course’s syllabus.
Courses are taught and assessed in English. For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended

Course aim

By the end of this course, participants will be able to: • Identify the challenges of innovation in luxury brand marketing strategy within a constrained environment by developing an intimate understanding of the consumer. • Conduct an innovation process: from the emergence of an idea to its commercialization through immersion in practice

Fee info