Creation in Luxury Universes

About

This course is about exploring the world of creation in luxury in a transversal way. Why creation? Because luxury is more about creation than marketing. Just to emphasize that point, the CEO of LVMH keeps saying « at LVMH, we do not do marketing, we create ».

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

To facilitate understanding, students should have basic notions of luxury markets.
For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5, TOEIC 750) is highly recommended.

Course aim

 Thorough understanding of creations by scanning all key luxury industries.
 Discover what creators have to say about creation / “How they create”.
 Learn how to analyze a brand identity.

By the end of this course, participants are able to:
 Develop a sharper eye on creation.
 Understand how creation shapes brand identity.
 Understand the importance of aesthetics (i.e., codes and iconic products).

Fee info