Digital Entrepreneurship in Tourism

About

This course is designed for bachelor's and master’s degree-level students interested in exploring the intersection of digital technology and entrepreneurship in the tourism industry.

By the end of the course, students will be able to:
Identify and exploit digital opportunities in the tourism industry.
Develop and implement a digital entrepreneurship plan for a tourism business.
Design and execute digital marketing campaigns tailored to the tourism sector

Course leader

Sandeep Kumar Dey, Ph.D. from Tomas Bata University in Zlin and Mark Ratilla, Ph.D., (online) from Visayas State University, Philipines

Target group

Upon completion of this course, students will be able to:
Understand the concept of digital entrepreneurship in the context of the tourism industry and its importance for business growth.
Identify and evaluate digital opportunities in the tourism sector.
Develop and implement digital marketing strategies for tourism businesses

Course aim

Introduction to digital entrepreneurship in tourism
Digital marketing strategies for tourism businesses
E-commerce and online booking systems
Social media and content marketing for tourism
Mobile applications and location-based services
Big data and analytics in tourism
Innovation and creativity in digital tourism entrepreneurship

Fee info

course fee, accommodation in the student dormitory, welcome buffet, social activities