Doing Business in a Changing World

About

 Understand the main characteristics of globalization, internationalization of MNEs, and digital transformation of innovation strategy.
 Analyze the influence of the changing business environment dynamics on the international strategy decision-making of multinational enterprises.
 Apply strategic management tools to facilitate the multinational’s competitiveness in the changing business environment.

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

This is a general business course with no prerequisites. Prior knowledge on corporate strategy and geopolitics are appreciated.
For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5, TOEIC 750) is highly recommended.

Course aim

In this course, students will study the reasons behind the diverse developments in the globalized world, and learn to transfer theoretical concepts to practical applications. Students will also formulate effective managerial recommendations for future entrepreneurs to create businesses from new business opportunities and provide policy recommendations for business decisionmakers.

Fee info