
Madrid, Spain
Global Marketing
When:
30 June - 25 July 2025
Credits:
6 EC
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Business & Entrepreneurship
When:
17 July - 28 July 2017
School:
China Europe International Summer School
Institution:
China Europe International Summer School
Language:
English
Credits:
4 EC
Fee:
1645 EUR
The principal objective of this course is to help you develop a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets with a particular focus on emerging markets, Asian markets, and China in particular. During the semester, you will learn about the key environmental forces shaping consumer needs and preferences, the impact of political and economic factors on firms operating in an international environment, the influence of international competition, market segmentation and strategy decisions specific to international marketing.
You will:
1. Assess various foreign markets β¨
2. Analyze the impact of cultural, social, political and economic factors on marketing β¨strategies β¨
3. Determine when to use different market entry and penetration strategies β¨
4. Examine the different skills and systems required to implement marketing strategies β¨across country borders β¨
By engaging your best efforts, you will enhance your understanding of the scope, risks and rewards facing organizations attempting to establish and maintain global competitiveness.
William Wu
Students of social sciences (incl. law, business, commerce), sciences and engineering at senior undergraduate or graduate level with an interest in entrepreneurship. A general background in economics and business may help, but no specific expertise is required.
Fee
1645 EUR, course fees + materials + housing + social programme
Fee
1320 EUR, course fees + materials + housing + social programme
When:
17 July - 28 July 2017
School:
China Europe International Summer School
Institution:
China Europe International Summer School
Language:
English
Credits:
4 EC
Madrid, Spain
When:
30 June - 25 July 2025
Credits:
6 EC
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Copenhagen, Denmark
When:
23 June - 25 July 2025
Credits:
7.5 EC
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Split, Croatia
When:
26 May - 01 July 2025
Credits:
6 EC
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