Introduction to Conjoint Survey Experiments

About

This course offers an introduction to conjoint survey experiments, enabling students to conduct their own conjoint survey-experimental research including design, implementation, and analysis.

Survey experiments have become central in the social science methods toolbox, promising the dual benefit of an experimental design (for causal inference) on population-representative samples (for external validity). In addition, conjoint survey experiments promise a causal understanding of complex, multidimensional decision problems citizens and politicians regularly face in political decision-making—like voting for parties or deciding between policy options. This course introduces students to this survey experimental method, outlining the basic logic, summarizing current topical debates on promises and pitfalls, and giving hands-on advice on design, implementation, and analysis in applied work. We expect and encourage students to bring their own conceptual ideas for a survey-experimental research question that they want to develop further during the course

Course leader

Franziska Quoß, GESIS - Leibniz Institute for the Social Sciences and Lukas Rudolph, University of Konstanz

Target group

You will find the course useful if:
- you are interested in designing, implementing, and analyzing a conjoint.

Course aim

By the end of the course, you will understand the basics of conjoint experimental design, implementation, and analysis.
- Design: know how to set up and evaluate a conjoint survey-experimental research project, including ethical implications, preregistration, and power analysis.
- Implementation: comprehend the dos and don'ts of conjoint implementations in applied practice.
- Analysis: be able to analyze, visualize and interpret conjoint survey-experimental data

Fee info

The rates include the tuition fee, course materials, the academic program, social and plenary program, and coffee/tea breaks