Responsible Entrepreneurship

About

This course is part of the July Undergraduate Program of the International Summer University 2023 at WU (ISU WU).

Course leader

Rudolf Dömötör

Target group

Undergraduate

Course aim

Meeting the grand challenges of our time such as climate change, growing social inequality, or
global health and education requires collective action on the part of government, civil society and
the private sector in terms of entrepreneurial behavior.
Aim of this course is to introduce participants to the concepts of (responsible) entrepreneurship,
innovation and start-up culture. Participants will be provided with theoretical and practical tools and
apply this knowledge in creating, evaluating and selecting impactful business ideas and developing
them into sustainable business models in teams.
The course is structured along the process phases of:
- opportunity recognition/evaluation (ideation, market analysis, competition, etc.)
- strategic opportunity exploitation (strategy, business model, etc.)
- operational opportunity exploitation (finance, organization, marketing, etc.)